Hi, I'm Dani. 

 

I understand the impact of a powerful narrative. I know how to build brand loyalty, create scroll-stopping content or have an audience leave a theater in tears. I am a storyteller and I believe in art - whether it be a Super Bowl Commercial or The Sound of Music; because of its power to close gaps, build bridges and reveal the shared human experience. I call myself a creative who likes to color in the lines, because I understand even the most revolutionary creative needs structure and organization to thrive.

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I've spent my professional career as a creative-problem solver; from working closely with clients to improve a customer journey's in-platform, capturing the missing footage for a campaign to be a success and managing project scope changes against tight deadlines and budgets. As an extrovert, building connections is one of my favorite things and I've leaned into that to cultivate strong client relationships. I've successfully led campaigns with Fortune 500 brands who repeatedly choose to collaborate. Moreover, I've also fostered lasting relationships with talent managers, agents, actors, influencers, and athletes I've worked with.

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I am a producer by trade. I’ve had my hands in all elements of production, launching a new show, writing, shooting, producing and editing. I often say the line, “from pitch to product” - because I will do everything from storyboard to posting deliverables across platforms to get the job done.

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I spent two years as an Associate Producer for Daytime Emmy-Award Winning TV show, DailyMailTV where I was part of the core launch team to get the show on air. Wearing many hats, this is where I learned to get a segment tight, handle fussy talent and turn a rundown room into a well-lit space fit for a last-minute shoot.

 

After TV, I was eager to hone my skills in short form digital content. As a Producer and Editor for Yahoo’s In the Know Brand, I worked on social docu-style and human interest social segments, even interviewing stars like Gal Gadot and Adam Devine. I oversaw content strategy by analyzing video performance, managed premium vendor relationships and developed a robust rolodex of creative people I feel confident calling upon!

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In my spare time, I write and produce plays with my friends at Scantic River Productions. In January 2023, I stage managed a weekend of One Act plays. In November 2023 Is co-produced a Ten Minute Play Festival with the Scantic team. Finding ways to connect with my younger, theater kid self is one of my favorite adult hobbies. 

 

Want to create art with me? Get in touch!